Bingo Ad Campaigns
With the growth in the online bingo industry, making your own special place in the ever increasing players mind is becoming exceptionally hard. Most websites are now heavily relying on their look and feel, aggressive marketing, whopping jackpots and high bonuses. But, when you really come down to it, they all end up looking pretty much alike. Most bingo websites have this distinct cutesy, somewhat cartoony look, great bonuses and pretty much the works. They all look great individually. But, none of them actually stand out.
In this whole mess, Tea and Bingo’s new television ad came across like a breath of fresh air. There is nothing cutesy about it. Nothing that even vaguely reminded you of cartoons. The ad generated just the kind of publicity the website wanted it to. It reminds you of how bingo ought to be played. At tea time, as a refreshing break, with cupcakes, of course. Consistently Tea and Bingo adverts on the television have caught the eye and generated a lot of conversation. Judging by their increasing popularity, they also generated a lot of loyal players. Their adverts actually make you want to take that very Brit tea break, with some bingo.
Tea and Bingo has hit the nail right on the head. Their ads have nothing run of the mill and are extremely wholesome. This approach is very different from other sites. Take for example Tambola Bingo that’s generating all the negative publicity with a string of their ads getting banned. Far away from this reign of bad luck is Tea and Bingo’s new marketing campaign that isn’t at all over the top (like others we’ve seen lately), and takes you back to the primitive way bingo is played.
Where a different approach is concerned, the Will Hill Bingo website also stands out. Their website is clean minus all the frills and fancies and baby doll colours (read Mecca Bingo with way too much pink) that seem to make other websites work. It’s simple to use without obnoxious flash banners distracting you with what you can win. They mail you the weekly promotions and jackpots in case you’re interested. The website in itself is all about the game.
These different strategies adopted by various brands are part of what make the game so interesting. You can choose what to believe in and play the way you want to. All the options are right there, in front of you.
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